In this we have been studying different case studies and identifying the information systems used. Both companies that were brought up in class, both a significant advantage due to the way they engineered their companies. Also, how they executed their information system to work best for them and better for their customers. Which is one of many conventions needed to have a successful company.
In the Wine company, they went a different route to sell and advertise their product using IS. They decided to throw parties for prospective customers and provide the Wine. By doing that, they company gained advertisement and more first hand ratings. To get more customers, the company used Flickr.com to upload pics of the party. That drew more prospects to the company also. It accumulated 4,500 people. In a sense, it's more of the use of Social Engineering. In addition, they used Blogs, Wikis, and Web Video.
Lastly, J&R electronics used E-Commerce to maximize their retail. User participation was key to their success. Also, they had a online loyalty program. It was designed to motivate customers to come directly to its website, rather than arrive via another site. J&R is one of the top 50 E-Tailer in the nation.
http://www.baselinemag.com/c/a/Mid-Market/Web-20-Turning-Browsers-into-Buyers/1/
http://www.baselinemag.com/c/a/Mid-Market/MidMarket-Case-JR-Electronics-Pumps-Up-the-Volume/
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