
On Tuesday's class, we got into a pretty lengthy discussion about the Ipod's stranglehold on the mp3 player market as well as Apple's growing grasp on the consumer market. Being an avid Apple product user/die hard fan, I had a lot of bias in this discussion. Upon further reflection, I had some extra insight on the "who can take and keep control of the market" debate and these are some of the thoughts I was having.
To me there are basically two markets: Business and consumer. Now, these two markets are quite unequal in size since businesses obtain computers and associated products in bulk and use them every day. The consumer market is also quite large, but since it breaks down to individual people buying individual products, there aren't as many items being sold in quantity. Since businesses rely so heavily on information systems and IT these days, it would be quite time-consuming and expensive to completely ditch the systems they've been using for years and years for a newer, different system. I like to think of it as if America decided to use the metric system. Of course it would make a lot more sense on the whole considering every other part of the world uses it, it would be a huge hassle and very impractical because we are so used to it. For this reason, I believe Microsoft will continue to keep their grip tight on the business market and since it is quite larger than the consumer market, continue to stay on top.
Apple on the other hand has definitely made their presence known for the individual, which is exactly what their business model must be focusing on. There is a lot of money to be made from the consumer, and what Apple does best is they keep innovating and creating wonderful computers and peripherals that are so user-friendly that it is a no-brainer for somebody to purchase. As long as Apple continues to stay on the cutting edge of technology and continue to make more and more accessible user interfaces without sacrificing quality and durability, I don't think Microsoft would be able to touch Apple with a ten foot pole.
Both of these companies can co-exist in the computing business as long as they realize what their individual strengths are as a company and strike that with full force.