Last week on Thursday we discussed the case about the small vineyard that was using Web 2.0 to market their product. If you weren't in class or didn't read the case, what they did was give people a case of their wine and instructed them to throw a party and blog about their experience. They used social networking sites to share the pictures and stories with others on the internet to get their product out there and recognized. This is a prime example of how viral marketing can be an extremely useful tool for companies to sell products without spending a lot of money.
Take for example the movie Snakes On A Plane. Imagine getting a phone call from a strange number, answering it, and having Samuel L. Jackson talking trash to you telling you to go see the movie. This is exactly what happened to me, and I thought it was absolutely hilarious. To read about it, click here. It made headline news as one of the most effective, questionable viral campaigns.
This is just one simple example of how Web 2.0 can be used at minimal costs to a company to advertise their products to people.
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That is hilarious! I can't believe that I missed that happening; I never heard anything about it. As for the raised concerns of privacy addressed in the article, I think this type of marketing was completely fine, as it was friends sending each other this message. I think this is a really innovative approach to word-of-mouth promotion.
ReplyDeleteHaha, this is pretty amusing. I also had never heard about it until I read that article. I think this concept is funny but in all reality, it would work. When they find out that it was a person they know that did this to them, they won't be as scared or wondering how they know all this about them. Overall, good tactic.
ReplyDeleteI also found this to be a great way of "generating" business. If you give the wine for free for a party, how reliable would I feel if I knew all the information. It is a great marketing tool, though.
ReplyDeleteI think its an ingenius idea. I could see this going over in several markets, like tupperware parties, Iron Chef or kitchen ware parties, etc. I would love to be a participant in something like that! Its the new age focus group!
ReplyDeleteThat's hilarious about Snakes on a Plane's marketing ploy! What a great example.
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