Viral Marketing

Last week on Thursday we discussed the case about the small vineyard that was using Web 2.0 to market their product. If you weren't in class or didn't read the case, what they did was give people a case of their wine and instructed them to throw a party and blog about their experience. They used social networking sites to share the pictures and stories with others on the internet to get their product out there and recognized. This is a prime example of how viral marketing can be an extremely useful tool for companies to sell products without spending a lot of money.

Take for example the movie Snakes On A Plane. Imagine getting a phone call from a strange number, answering it, and having Samuel L. Jackson talking trash to you telling you to go see the movie. This is exactly what happened to me, and I thought it was absolutely hilarious. To read about it, click here. It made headline news as one of the most effective, questionable viral campaigns.

This is just one simple example of how Web 2.0 can be used at minimal costs to a company to advertise their products to people.