The internet is one of the most powerful tools people use today for use of global marketing. Global marketing is an opportunity for global marketers to connect internationally with other marketers to do related business.
If you simply surf the web, you will not realize that you will scrolling through non U.S. sites, nor is it any harder for other countries to stumble upon U.S. sites.
European Society for Opinion and Marketing Research, other known as ESOMAR is known as a world association of research. This association unites more than 5000 members in more than 100 countries.
Global marketing has dramatically changed over the years. For example, marketers are now establishing various language versions for their Websites. Internet translations are also available that make this even easier to do. It is only a matter of time until those marketers use their Web sites to start accepting and fulfilling orders online from customers worldwide.
When you see departments that are becoming more successful because of the fact that they can do business from headquarters from most countries along with no hassle of time difference savings, language opportunities and the fact that business is all competitive, you notice how much of an overall impact global marketing will have in the next 10 years. If your biggest competition doesn’t use global marketing, you now have one of the biggest advantages.
