Monday, March 29, 2010

Apple's Reign

Last week we had discussion in class and spent most of the time talking about Apple. We touched on their relevance and how they stacked up to Microsoft. I think Apple is a really great company, and even though they may not generate more revenue than Microsoft they are still a force to be reckoned with.

In my opinion, Apple knows exactly who their consumer market is and they know the right procedures to keep they happy. They put out newer, better versions of their same products a few times a year. This is great because it makes the techies buy something new every few months and the people that hear about how great Apple is to get they're first great Apple product and rub it in the face of their friends. The commercials comparing Mac to PC's are genius in my opinion. They really sell themselves as a brand and captivate their audiences.

On less of an advertising standpoint, I think Apple's presentation of products is great. They really believe in that clean look for their products. Their stores are even technologically advanced yet very clean and simple. They know what this generation wants; clean, sleek products with functionality and great quality. Microsoft's products are not as cutting edge as Apple's which I think is one big reason generation X is taking such a big interest in Apple.

5 comments:

  1. I personally like Apple as a company, and have been looking into getting a Mac-book in the near future. I think that Apple is and has for a long time been a prime example of innovation in a company. Even though they are one of the smaller niche players in the electronics/computer industry, they have always kept great balance sheets, while supplying quality products. I personally think that Steve Jobs is one of the most intelligent entrepreneurs of all time, and I would hate to see the day where he steps down from Apple.

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  2. Apple will definately be my next laptop. I feel like I've been purchasing apple products alot lately, from Ipod Touches, regular Ipods, Nano's. Also purchasing the music from apple Itunes. Its been a company thats expanding dramatically and i really see it taking over in the near future.

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  3. I feel Apple is a good company, but they got a lot of competion ahead of them.Whether they will win to me remain to be seen.

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  4. Yes. Apple's neat looking appeals to me. It leaves a professional impression to people.

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  5. I feel Apple has seen its peak. Apple appeals to generation X because it is the new trend and it is different. Microsoft is still the King of Technology and I do not see them falling any time soon.

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